Blogs are discussion and information sites. They consist of discrete text entries, usually diary-style, displayed in reverse chronological order, so the latest post is at the top of the web page. Many bloggers need to start using traffic analytics or updating their positions. Therefore, publishing three to four times weekly is best.
12% of bloggers need access to traffic analytics
Running tests and traffic analytics are essential for a successful digital marketing strategy. However, according to a new survey, only about a third of bloggers regularly check their analytics. Another 26% only check it occasionally. And the remaining 12% need access to it before starting your own blog.
12% of bloggers don’t write long-form content
Long-form articles are the preferred format for many bloggers. However, they can take much time to write, research, and edit. Therefore, this style of writing is only suitable for some bloggers. Fortunately, there are some tips you can use to make the process a little more bearable.
12% of bloggers don’t update old content
According to the latest research, 12% of bloggers need to update their old content when blogging. In addition, it can have negative SEO implications for your site. Google likes content that has been refreshed at least once. This way, you’ll show Google you’re serious about producing quality content. In addition, you’ll get more organic visibility, reinforce your message, and reach a new audience.
3 to 4 times a week is optimal
The ideal blogging frequency depends on your business size and desired engagement level. For smaller firms, one to four posts a week is appropriate. For larger companies, several posts a day is ideal. However, you should feel free to constantly pump out content if you have a one-person marketing team. It can lead to burnout. However, a consistent blogging schedule can help build brand recognition and organic traffic for your website.
A more extensive blog with multiple contributors and several staff members can increase its volume and publish more frequently, but be careful to leave your team and readers with a manageable number of posts. Four to five posts a week are ideal for more prominent blogs. It will give new posts ample time to gain traffic and boost their SEO. However, if your blog is small, consider posting one to two times a week.
Long-form content ranks better on Google
Long-form content ranks better on Google when blogging for several reasons. First, it is more keyword-friendly and provides more opportunities for ranking. Second, long-form content tends to be more comprehensive, giving the audience a complete picture of a topic. Finally, it is beneficial to search engines since longer pieces can include more keywords and details.
Long-form content is more search-friendly for Google, allowing you to rank for more long-tail keywords, which will drive more traffic. Approximately 70% of all search queries are made up of long-tail terms. These terms are more accessible to rank for on Google than head-end terms and are less competitive. There are only so many companies that focus on long-tail keywords than they do on head-end search terms.
Compounding blog posts drive 38% of blog traffic
A recent HubSpot study showed that more than half of all blog posts have a compounding effect, generating more traffic over time. As a result, these posts are more likely to develop high traffic, and they don’t decay like traditional blog posts. They generate up to 38 percent of all blog traffic. It means that they’re an excellent way to increase your traffic.
Compounding blog posts retain relevancy and are one of the most effective ways to get a steady traffic flow. While you can capitalize on a trending topic now and then, it’s best to create most of your content using content that is already a few years old. In addition, it’s essential to write content that is relevant to your target audience.
Updating old content is part of 71% of bloggers’ strategy
Updating old content is an integral part of a blogging strategy. 71% of bloggers plan to update their content before 2021. Doing this can boost your organic visibility, reinforce your message, and reach new readers. Regardless of your blogging niche, you can benefit from this strategy.
Updating old content provides many benefits. First of all, it improves your SEO. Most top-ranking posts on Google were published within the last year. Therefore, your post is likely to get a higher search engine ranking if you update it regularly.