Google Adwords gives you a simple method for finding the right kind of visitors for your blog or website. However, when you’re running an AdWords campaign, one of the things that you will have to focus on is improving your AdWords Quality Score -this is the score that’s given by Google to your account according to its performance. Having a high Quality Score means that you’ll be charged less for clicks, which will increase your profits. In this article we’ll be discussing some practical methods that will raise your Quality Score so your campaigns will be more profitable.
Change Up Your Bids: Google takes a number of things into consideration when calculating your AdWords Quality Score, including how you change up your bids. The goal with any campaign is to get the best possible results which means paying as little as possible while getting as many clicks that convert as possible. So, when you identify a keyword that is generating a nice return, then you can bid more on it.
On the other hand, if you find a keyword phrase giving you a low conversion rate, decrease the CPC bids on it. You will thus be improving the results you get from well-performing ads by increasing the amount of money you pay. You’ll not only get a better CTR and ad positioning, but it will also help your Quality Score.
You simply have to make sure you don’t have too many offsite connections to scripts while also ensuring that image file sizes are as low as possible. A tracking program such as Google Analytics is perfect to help you determine the bounce rate of your landing page. If you need to reduce your bounce rate because it is too high, be ready to make changes to your landing page, whether it’s to add things or take them out.
Geo-Targeting: Customizing your ads by area is another excellent way to increase your clickthrough rate. The performance of different ads is analyzed by Google according to geo-location. This means that if you have a higher CTR in a particular area, your Quality Score will match. You can consider paying more per click if the conversion ratio is better in that area.
It can be done with no detrimental effect on your campaign, but it isn’t necessary to increase your bid. Increasing your AdWords Quality Score is not all that hard as long as you are doing the right things at the right time. However, it will take a while to get your Quality Score up and enjoy the advantages if you are only just beginning. But in the long run, a high Quality Score will be enough for you to get traffic on demand, that’s not only targeted but is also high converting.