Top 11 Ways to Increase Traffic to your Business Website

Top 11 Ways to Increase Traffic to your Business Website

There are so many ways and places to generate traffic on the internet that it would be totally impossible to list them all. Here is the list of top 11 ways to get traffic to your business website

1. Article Marketing

When it comes to getting a tremendous amount of high quality targeted traffic for free, Article Marketing is hands-down one of the most powerful strategies to use.

Writing articles and getting your articles posted in popular online article directories is the basic strategy here, and it does wonders for your credibility.

In addition, at the bottom of all of your articles you’ll always include your signature file with your name and website address link. Every time someone reads your articles then clicks on your links, you just created another pathway of link exposure to your website.

2. Blogging

The term blog is a short term for Web Log, and it describes a certain type of website surfacing across the internet for the last several years.

What separates a blog from other websites is its highly interactive nature.

An extremely powerful benefit in utilizing a blog for traffic generation involves the connection between keyword-rich, content-based blogs and attaining high rankings in search engines? Obviously getting your website to the top spot of a frequently searched keyword or key phrase will result in massive targeted traffic for your website on a daily basis!

Your blog should be keyword rich.

Your blog should have relevant content.

Your blog should include frequently updated RSS feeds on other websites such as Google, Yahoo, and MSN home pages.

3. Email Marketing

Do not SPAM. If you’re unsure of what spam is go to Can Spam Act (FTC) prior to doing any email marketing and make sure that if you use a service that they are Can Spam Compliant.

Email Marketing can be very effective. Word to the wise, be very careful how you go about doing this. If you’re renting a list, never send traffic to your company provided website but to a Lead Capture Page. Always make sure that you are following the rules. It is up to you to do your homework prior to doing this type of marketing. Make sure that what you do is permission based and to folks who are interested in what you are promoting.

If you are email marketing via an autoresponder from people opting-in to your website use a reputable autoresponder company. Building a list is where the money is!

4. Ezines

The most basic definition describes an ezine as simply an online magazine or an electronic magazine. Others describe ezines as magazines that can be created and distributed electronically.

The best part about ezines and e-newsletters is the fact that they are free! You don’t have to spend a single penny on ezines and e-newsletters if you don’t want to.

The content is usually beneficial to you because of the massive amount of targeted marketing that ezine publishers accomplish for their subscribers.

Ezines deliver incredible targeted traffic to your prospect audience due to the ease, convenience and cost-effectiveness of an ezine. Almost every Ezine that I have come across was free!

However, there are many ezines out there that do charge a minimal price depending on placement of your ad.

5. Online Classifieds

An online classified ad is just like a classified ad in a newspaper, except they are, well, online. The ad is usually two or three lines of text with a link to your website.

There are hundreds of free online classified sites available to use with my internet business. Just do a search and you will find numerous choices.

6. Banner Advertising

Banner advertising online is almost like classified advertising except instead of text for your ad you use a banner which is usually a colorful ‘box’ that you put on a classified or other site. It usually has a logo or picture of whatever company you are promoting. When a person clicks on the banner they are taken straight to your website.

7. Press Releases

A Press Release forms the very beginning of a public relations campaign. In the offline world, press releases are submitted to radio stations, TV stations, news reporters, broadcast journalists, etc. They are always looking for a great story to publicize.

Getting your press release published due to its appealing and compelling content is a great way to get free publicity to your company, offer, and website!

There are many places online that offer press release services.

8. SEO

SEO is an acronym for Search Engine Optimization. Basically this means to optimize your website to the best possible way for the search engines to find you.

Three main driving factors conducive to ranking high among search engine keyword searches are:

a. Maintaining High-Quality Relevant Content For A Particular Subject Matter.

The best way to ensure high quality content on your site is to make sure that the content is specifically related to the subject matter of your website.

b. Link Popularity.

In effective SEO, your link popularity is usually one of the largest determining factors of the overall spread of your website. The more your link popularity increases, the more exposure your website will have.

c. Having The Correct And Effective Keywords.

Keywords are words which relate to your website, article, or blog that search engines pick up on and they drive traffic to your site based on the specific keywords. Having the right keywords can make a huge difference in the rank of your site.

9. Video Marketing

Video marketing is everywhere anymore. More and more people are utilizing the power of video marketing on their website, in emails, and in online sites like YouTube. The possibilities are endless. To see and hear someone tell you about something is a very powerful marketing strategy.

10. Viral Marketing

Viral Marketing is a buzz term that refers to the promotion of a company’s message by promoting their products or services «like a virus».

For example, we didn’t even see that we had already been using viral marketing from when we were first introduced to a free email service called Hotmail. As we started using it, other people took notice and started using the service themselves!

What’s more, it kept growing and growing and growing and growing.

I noticed that almost all of my co-workers, friends, and family were all talking about this free Hotmail email. Simultaneously this was happening all over the entire world.

So the bottom line here is:

Take Advantage Of The Power Of Viral Marketing!!

There are numerous sites all over the web offering viral marketing. Just do a search.

11. Pay Per Click

Pay Per Click is an advertising technique that I use in my internet business.  It is used on websites, advertising networks and search engines.

This one can cost you some money depending on a lot of factors, the first being it depends on which keyword(s) you use and how many people click on your ad.

Advertisers bid on keywords that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for a certain type of product or service.

For example, if an advertiser sells blue blankets, he or she would bid on the keyword «blue blankets», hoping a user would type those words in the search bar, see their ad, click on it, and buy. These ads are called «sponsored links» or «sponsored ads» and appear next to and sometimes above the natural or «organic» results on the search page. The advertiser pays only when the user clicks on the ad.

The key to PPC marketing is to start out small and test. If you start getting the desired results then gradually increase your daily budget because you have a winner. If not, then look at your campaign and tweak your ad copy, your cost per click and your keywords.

If you take advantage of all the wonderful resources that are available for you to use online, along with the right mindset and human willpower, you can’t help but be successful!


I am Finance Content Writer . I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. Linkedin

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