Electronic commerce, eCommerce, is the primary business model and is a broad topic. So if you’ve been thinking about starting your own net business, then you can do that and do well with the right approach. Sure, there are a lot of other people out there who you’ll be competing with – but so what. The learning curve can be steep, but there’s nothing hard about this – you just need to apply yourself.
Unless you’re selling a product that is heavily branded, you’ll need to do careful research on what you decide on. Anybody can put up a shop front of dozens of different affiliate offers and products. There are advantages to being an affiliate, but you have to compete with others who are selling the same thing. You can set-up a profitable e-commerce site with half a dozen products that were carefully chosen.
But you really need to choose based on solid research. An eBook that offers a unique take on a common subject is a good example of the type of unique offer you should be aiming for. If your product supports it, then think about doing local SEO for your site. If you are not averse to dealing with Google, then check out their Webmaster tools suite. This is just an idea and again it may not be suitable for what you sell, so you need to decide on that. If you go with local search, then you’ll be entering a whole new area of competition. If you are an affiliate selling ebooks, then don’t bother with this as it is too much of a hassle.
Don’t limit your tracking to your conversion rate, and you should also be tracking the length of time people are spending on your site. If your site is not performing well, then this is exactly what you need to do in order to correct problems. If you are not getting options or anything else, then tracking will help you do that – so this is critically important. So do some research and if you need a recommendation, then check out Google Analytics.
There’s really not a tremendous amount to learn with eCommerce , but it can look that way if you’re new. It’s confusing for people who are brand new to understand the entire game of online marketing. You’ll need to have a good mindset because this is not a hobby or anything like that. Once you are moving along, then you will get all kinds of ideas but stay focused on what you want to do.