The rise of chain stores and massive commercial conglomerates has negatively impacted many small business owners in the modern age, making it difficult for them to compete. However, the domination of these giants has not completely eliminated any chances of small-time entrepreneurs rising to the top. According to the U.S. Small Business Administration, in 2019 the nation boasted 30.7 million small businesses (making up 99.9% of the country’s total number of such establishments), which employed close to 50% of its workers. There are some things you can do to better your chances of making it as an owner of one.

1. Keep Track of Trends

It is vital to monitor business trends regularly. The ups and downs of industries can have a major impact on whether or not you succeed. Through them you can discover innovations, enabling you to beat competitors to the punch. Remaining aware of and keeping up with progress is a key strategy to prevent falling behind or stagnating.

2. Prioritize Your Customers

You may have heard the phrase “the customer is always right.” While this is not necessarily true in the most literal sense of the word, the sentiment behind it remains an important one. Focus on your customers — learn and adapt from their feedback. Put energy into providing an excellent experience. Give them multiple channels through which to engage with your company, such as social media platforms. Make sure customer support is fast and useful. Without a solid customer base, no business can thrive, so ensuring satisfaction is an integral component of any business plan.

3. Utilize Data Analytics

Data analysis reveals patterns. It tells you what works and what doesn’t. It helps you identify problems. It is your friend, not your enemy, and using it when contemplating important decisions can keep you from making the wrong one.

These are far from the only things that you should do. They also do not, by any means, ensure instant prosperity. However, they can aid you on your journey quite a bit.