Creating a Multi-Channel Marketing Strategy: Best Practices

You pick up your phone and spot a business promoting itself on Instagram, showcasing eye-catching content through high-quality photos and videos. Then, you switch to LinkedIn, where the same business presents a more professional call to action, but maintains a consistent message.

It goes even further. You check your email and find an email from that business, with a compelling CTA that encourages a reply. Later, as you head out for the day, you notice a flyer from the same company, located right in your neighborhood, but you’re surprised as you’ve never heard of them before. Well, it’s hard to forget about them now, isn’t it? 

With the right strategy, that could be your business. A strong multi-channel marketing plan can make your brand the one people remember and talk about constantly.

In this article, we’ll outline five key steps to create a bulletproof multi-channel marketing strategy for your business, so read on.

Social Media

With over five billion active users on various platforms, marketing on social media is something you don’t want to miss out on in your future strategy. People spend hours scrolling through Instagram, Facebook, X, and LinkedIn, so finding your target audience won’t be so hard. 

However, a new business creating content without a clear vision won’t gain much traction. So, first of all, do a target audience research. Find who your target audience is, what platform they spend most of their time on, and what time of the day they are most active. This way, you’ll know where to spend most of your efforts. Once you do that, it’s time to unleash your creativity. 

Let’s take Instagram, for example. A multi-billion platform, with tons of free features such as Reels, Stories, Highlights, and Live sessions. Not to mention the filters, Q&As, and trending hashtags that can quickly interest your potential followers. 

Truth is, it’ll take time to grow your following base and get the engagement your business deserves. However, you can invest in third parties that will help you grow almost instantly, at least in the beginning, until you get on your feet. 

Look for reputable Instagram growth services online such as Path Social. Scroll through their pages, look for testimonials, and most importantly, look for results. For instance, if you scroll through honest Path Social reviews, you’ll see tons of satisfied users who achieved their IG goals in no time. Once you partner with such a successful growth service you’ll be able to grow your following and achieve success faster.

Content Marketing

If you want your website to rank high on search engines, fill it with engaging, SEO-friendly articles. In order to save yourself some time and energy on this front, hire a digital marketing agency that will handle this task for you, leaving more free time for other crucial aspects of expanding your business.

Marketing specialists will ensure your website is SEO-friendly by creating articles relevant to both search engines and potential customers. Using their expert skills, they’ll carry out in-depth keyword research, optimize meta tags, and align your content with current SEO trends. This will provide peace of mind, knowing that your rankings will steadily climb for greater traffic flow and online presence.

Email Marketing Campaigns

Contrary to what people might think, email marketing isn’t extinct. 4 out of 5 marketers state they’d rather give up on social media than email. Luckily, they can have both, and achieve success much more easily. 

Email marketing simply evolved from spamming people daily to sending clear, concise, occasional emails with irresistible offers. As a business, you can connect your email with social media and content marketing. For instance, you can reach people through social media, communicate with them through email, and lead them to your website blogs, and product page. This way, you’ll create a natural path that people will follow, which will lead them to the final destination—shopping cart and checkout.

PPC Ads

Pay-per-click (PPC) ads can be an extremely effective tool for driving targeted traffic to your website. Unlike traditional forms of advertising, PPC allows you to set specific parameters, regarding who sees your ad, meaning you reach only those most likely interested in your products or services. With platforms like Google Ads or social media networks, you can fine-tune your campaigns by audience location, age, interests, and search intent.

PPC offers numerous advantages. Once ads go live, they immediately start appearing at the top of search engine results and social feeds to increase exposure and gain visibility quickly. Furthermore, detailed performance metrics help optimize campaigns over time for increased return on investment and optimized return.

Bottom Line

To make people talk about your brand and what you sell, you must always be seen. The best way is to implement a multi-channel marketing plan that puts your brand in many places; this will soon lead to good results. Remember, it takes time, work, and consistency. In the end, you’ll have a strong brand with many loyal buyers and high returns.

Lalitha

https://sitashri.com

I am Finance Content Writer . I write Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. Linkedin

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